Since 2014 we have delivered events for brands where every detail is noticed — built on a career spent inside the luxury automotive world.
Emerald Events was founded by Zoe Field in 2014, following a career at the heart of luxury automotive with Ferrari and Maserati. Working brand-side, she saw the same gap again and again: agencies who could supply people, but not people who could truly represent a brand.
Emerald was built to close that gap — a partner that understands how luxury brands work from the inside, and a team briefed to represent them accordingly. What began with a handful of automotive events has grown into a nationwide network delivering across automotive, luxury retail, hospitality and large-scale activations.
We work quietly and confidently in the background so your brand — never the agency — is what your guests remember.
The same small, familiar team returns to your events year after year, carrying your brand knowledge with them.
Late changes and long days are part of this work. Our clients tell us it is our composure they value most.
Every event begins with understanding — your brand, your guests and what success looks like for you. From there we plan meticulously, brief thoroughly and stay flexible enough to absorb whatever the week throws at us.
By the time your guests arrive, the work is done. What they experience is simply a team who look like they belong to your brand, because they have been prepared as though they do.
Emerald Events founded, specialising in luxury events, hospitality and premium staffing.
Lasting partnerships built across the luxury automotive sector, including Ferrari, Maserati and Lamborghini.
Expanded into full-service event management, hospitality programmes, customer engagement and premium staffing solutions.
Adapted our delivery to support clients through the national lockdowns and the recovery that followed.
Strategy reviewed, sharpening our focus on VIP hospitality, test drive programmes, product launches and experiential activations.
Ten years of Emerald Events, marked alongside the exceptional brands we work with.
Invested in growth — a larger team, stronger internal processes, and internships supporting emerging talent.
A growing team of premium staff, a refreshed website and a wider social presence, with enhanced development and training throughout. And a first step into a new luxury sector: international show jumping.
Tell us about your event or staffing needs and we’ll be in touch.
