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Maserati GB
Luxury Automotive

Maserati GB

Event management and press fleet operations

Event overview

A wide range of luxury automotive experiences.

Emerald Events has provided event management and operational support for Maserati GB, delivering a wide range of luxury automotive experiences throughout the years.

From prestigious events such as Goodwood Festival of Speed, Salon Privé and Formula E, to exclusive product launches, dealer activations, press events and VIP experiences, we worked as an extension of the Maserati team to ensure every event reflects the brand’s premium standards.

  • Client: Maserati GB
  • Sector: Luxury Automotive
  • Partnership: Events & press fleet, multi-year
  • Services: End-to-end event management, fleet management, VIP experiences
Our role

A partnership that extends far beyond event delivery.

Our partnership with Maserati extends far beyond event delivery. We provide end-to-end project management, overseeing event planning, guest management, staffing, logistics, hospitality, branding, vehicle transport, health and safety, budget management and on-site operations.

Alongside event delivery, we manage Maserati’s UK press, marketing and ambassador vehicle fleet, coordinating media loans, vehicle logistics, fleet administration and ambassador support.

By working closely with Maserati’s internal teams, dealerships, suppliers and media partners, we deliver seamless experiences that strengthen customer engagement and uphold the brand’s reputation for excellence.

Maserati GB
Maserati GB
Maserati GB
Maserati GB
Maserati GB
Maserati GB