Premium event management & guest experience
Our history at the Goodwood Festival of Speed.
For over 12 years, Emerald Events has partnered with a variety of leading luxury automotive brands at the Goodwood Festival of Speed, delivering premium event management and guest experiences for brands including Ferrari, Lamborghini, Maserati, Bugatti and Norton Motorcycles.
Our role has been to ensure every element of the event runs seamlessly, creating exceptional experiences that reflect the standards of the world’s most prestigious automotive brands.
Every stage of delivery, from initial planning to live execution.
In 2026, Emerald Events delivered comprehensive project and event management services for Ferrari North Europe, overseeing every stage of delivery from initial planning through to live event execution.
Working closely with Ferrari, Goodwood organisers and third-party suppliers, we ensured every operational detail was seamlessly managed — enabling our client to focus on engaging guests and showcasing the brand.
In addition, Emerald Events supplied a team of premium Brand Ambassadors for the Lamborghini stand, responsible for guest engagement, hospitality support and the delivery of exceptional visitor experiences throughout the event.
The 2026 Festival was a truly exceptional success, with both luxury automotive brands and their invited guests enjoying a seamless and memorable experience — generating positive feedback across all areas of the event and reinforcing the prestige and impact of both brands’ presence at Goodwood.
